How Tessa Rae Helped My Bakery Look More Professional
I run a small bakery called Maple & Co. For years, I used the same fonts for all my packaging, menus, and social media graphics. It was easy, but honestly, it felt a little generic. I wanted to make my brand stand out, not just in taste but in visuals too. That’s when I discovered Tessa Rae.
Tessa Rae is a decorative display font that comes in both regular and outline versions. At first glance, it feels like something you’d see on a vintage sign or a boutique label. The style is elegant yet playful, with a soft curve that adds personality without being too flashy. It has that perfect balance of charm and professionalism—exactly what I needed for my brand.
I started by updating my product labels. Before Tessa Rae, I used a basic sans serif font that looked fine but didn’t really reflect the character of my bakery. With Tessa Rae, I could create labels that felt more intentional and stylish. The outline version worked well for the exterior of my boxes, while the regular version was great for the inside, where readability was key.
Next, I redesigned my menu. I had always used a simple, clean font, but it felt a bit dull. Tessa Rae brought a new energy to the page. I paired it with a modern sans serif font for the body text, creating a nice contrast. The result was a menu that felt both inviting and professional. Customers started noticing the difference, and I even got a few compliments on how “pretty” it looked.
One of my favorite uses for Tessa Rae was on my thank-you cards. I wanted to add a personal touch without overdoing it. The outline version of the font added a subtle flair that made the cards feel special. It was the kind of detail that customers remembered, and it helped reinforce my brand’s personality.
Of course, I also used Tessa Rae on my social media. I created a set of Instagram templates with the font as the headline, and it instantly gave my posts a cohesive look. The font’s decorative nature worked well with the visual style of my content, making each post feel more intentional and polished.
But I didn’t stop there. I applied Tessa Rae to my website banners and online shop graphics. It was important to me that my brand looked consistent across all platforms. Using the same font everywhere helped customers recognize my brand quickly, which is crucial in a competitive market. Plus, it made my design assets feel more premium and trustworthy.
What I love about Tessa Rae is its versatility. It works well for headlines, short phrases, logos, and even decorative accents. I’ve used it on my logo, which is a simple emblem with the font as the main text. It’s readable at a glance and makes the logo feel unique. For smaller elements like tags or stickers, the outline version adds a nice touch without overwhelming the design.
However, I did have to be mindful of readability, especially for small labels and mobile screens. I found that using the regular version of Tessa Rae on smaller text kept things legible, while the outline version was better suited for larger headings or decorative purposes. It’s all about knowing when to use each style and how it fits into the overall design.
When pairing Tessa Rae with other fonts, I leaned on a clean sans serif font for the body text. This contrast made the design feel balanced and modern. I also experimented with elegant serif fonts for a more classic look, and script fonts for a more artistic vibe. Each combination felt fresh and intentional, helping my brand feel more authentic.
Before using Tessa Rae, I made sure to check the included styles, file formats, and licensing details. It’s important to know what you’re working with, especially if you plan to use the font on products, packaging, or digital downloads. I was happy to find that Tessa Rae offered a range of weights and alternates, making it adaptable to different design needs.
Overall, Tessa Rae has been a game-changer for my business. It helped me create a more consistent and memorable brand identity without sacrificing readability or style. Whether I’m designing a new product label or updating my social media graphics, I now have a font that feels both professional and personal.
